Why a quality website is so important
Here is a real-world example of why a quality, functional, e-commerce website for the printing industry is so important.
In a word, "perspecitve".
I was recently reading an article on marketing and some real-world examples of why its so important to have a good website, that actually helps your customers.
The article began with a story about a salesman from a print firm placing a cold call to a prospect. The salesman was pitching his companies service, quality and was trying to set an appointment. The prospect was a well-informed marketing executive who knew a lot about the salesmans approach.
First thing the prospect did, was pull up the salesmans corporate website, while he was literally on the phone. The salesman's corporate website was fair to poor and had almost no advanced functionality. The prospect immediately had his answer, "no thanks". The prospect beign a saavy web-marketer himself, as kind enough to offer some advice.
Don't waste your time on cold calling, its a low success rate and people needing your services are certainly going to look for you. The prospect continued on and mentioned some additional sales strategies about SEO, PPC, and more. The salesman immediately knew he had his work cut out for himself.
Moral of the story?
Marketing in todays' competitive print world, is competitive and more complicated. Customers want, access, functionality and information, they can find on their own terms. Thus, the perspective of the printer has got to change. Focusing your efforts on medium that satisfy those needs will have a better return than some of the traditional methods previosly known to produce resutls.
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