Web Marketing, SEM and SEO
What is Web Marketing?
Web Marketing, also know as as online marketing, web advertising, internet marketing, Internet advertising, eMarketing, is the marketing of products or services over the Internet though the utilization of a website and techniques and technology to attract traffic and customers. Additionally, Web marketing is the process of promoting an organization using online media, typically with the goals of increasing sales and boosting profits. Effective Web Marketing requires a comprehensive strategy that synergizes a given company's business model and sales goes with their website function, appearance & content, focusing on reaching their target market through proper choice of advertising medium and design.
Web Marketing involves both creative and technical aspects of the internet, including graphic design, HTML development, advertising and online sales.
What is the difference between SEM and SEO?
SEM, or Search engine marketing is a particular form of, or subset of Web marketing. SEM stives to promote website traffic by increasing their visibility in search engine results. SEM methods typically include: search engine optimization (or SEO), paid placement, and paid inclusion.
In comparison, SEO, or Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" or "organic" search results for targeted keywords. Natural and organic results typically are listed with additional content, while paid listing or PPC placements are shown at the top or right of these results.
Why utilize our expertise?
At print firm software, our web marketing specialists combine the knowledge and experience used in website marketing (including both SEM and SEO best practices) and apply their experience in building successful campaigns for our clients, with ads and content specific to the printing industry.
Consulting packages include:
- Pay-Per-Click campaign setup and management
- E-mail marketing campaign setup and management
- Affiliate program development and implementation
- Keyword research
- Link building
- Advertisement writing and graphic design
- General content development
- Competitive Industry and Market Research
- Search engine optimization
- Site tracking tools and usability consulting
- Multi-source ppc campaign tracking and analysis
- Copy Editing
Contact us with additional service or capabilities questions.