How To Sell Printing Online

A common question after a printer sets up his online store, is, now, how do I get traffic to and online sales through my site?

The days of "if you build it, they will come" are over, and within the ultra-competive realm of "online printing", with print-buyers being very price sensitive, the needs and options to take your online initiative a step further is even more critical.

So what are my options?

The options available to online marketing vary from printer to printer, and is largely dependent upon the resources they have available, for funds, time and technical capability.

Some of the most common marketing techniques include:

  • Pay-Per-Click
  • E-Mail Marketing Campaigns
  • Organic SEO updates and article writing
  • Adding Blogs
  • Utilizing Coupon Codes & Cross-Selling
  • Purchasing and Using a Targeted Mailing List
  • and many more.

So, where do I start?

In the 5 years that we've been providing web technology solutions to the industry, we've certainly identified some basic techniques that are cost-effective means of trying to jumpstart your sales.

Generally, we recommend the following:

  • Get your message and product pricing across on your homepage
  • Utilize an e-mail marketing campaign tool and send out weekly, at the very least, monthly e-mail specials (preferably professionally designed with a coupon code)
  • Offer a means to caputre e-mail addresses right off of your homepage to build your lead-generation program
  • Instal some internal statistical tracking, such as Google Analytics for monitoring user behavoirs

Ok, so now what?

We hate to say it, but "patience" is the key. Gathering stats and information about your site, its visitors, their tendecies and such is never easy, nor is it fun. But taking care to carefully review user trends and behavior as well as gathering their feedback is essential in providing the solutions and tools they need.

Hopefully, you've found this little tid-bit on simple steps to getting started informative and helpful. The staff at PFS is always avaialable for consulting to help you wiht your online endeavors.

Please ask about our Fully-Managed Solutions & Services to find out more about the common items we can assist your with. In short, we can do the online and offline marketing to allow you to focus on your day-to-day production. You run your business, we compliment with marketing.

Contact us with additional service or capabilities questions.